Prosperity Now’s flagship Summit unites leaders across economic mobility sectors. For 2025, they sought to reinvigorate pre-event momentum, deepen engagement, and amplify the theme Together We Thrive. dootco was brought in as an embedded strategic and creative partner to elevate how the Summit’s story, speakers, and mission showed up before, during, and beyond the event.
The Prosperity Now audience is mission-driven but diverse, united more by shared purpose than policy. Our insight: by amplifying the humanity of the Summit through speaker narratives, stories and capturing impactful in-the-moment content, we could turn passive attendance into active participation, and create a meaningful shared experience.
Vogue Eyewear’s #LetsVogue platform celebrates inclusivity, authenticity, and connection, inviting a new generation of fashion explorers to participate in the brand’s world.
EssilorLuxottica sought to bring this movement to life through an immersive creator experience that would introduce the new Spring/Summer capsule collection while strengthening relationships with key cultural voices.
The creator and influencer space is full of brand hauls and merch. In order to succeed, we needed to create an intimate outdoor playground where Vogue Eyewear was not only at the center, it was a fashion-forward necessity.
Together with Fourth Wall, we collaborated closely with the EssilorLuxottica team to curate a three-day Vogue Eyewear Summer Squad experience in Bridgehampton, New York.
The stunning Hamptons setting became the backdrop for a complete brand takeover, transforming the location into a vibrant summer playground designed for discovery, creativity, and connection.
Creators were welcomed with personalized essentials and thoughtful details that set the tone for a weekend of layered experiences, including:
• A sunset yacht cruise along the Hamptons coastline
• Biking through town to discover local treasures
• An exclusive art house tour
• A private candlelit dinner on the hotel grounds
• Fireside s’mores to close the evening
Each moment was intentionally designed to capture the playful, stylish, and effortlessly social spirit of Vogue Eyewear, creating countless opportunities for organic storytelling and content creation.
The Summer Squad experience created a meaningful environment for EssilorLuxottica to deepen relationships with influential creators while generating high volumes of fashion-forward content across social platforms.
The experience drove strong engagement and reach, amplifying the Spring/Summer Vogue Eyewear collection while strengthening brand affinity with a new generation of style-led audiences.
